Risca Fitri Ayuni, SE., MM., MBA.,CMA

Risca Fitri AyuniRisca Fitri Ayuni, SE., MM., MBA., CMA
NIP         : 198706012019032009

NIDN : 0001068701

Jabatan Akademik: Tenaga Pengajar
Alamat   : Jl. Candi Mendut Barat Blok B No. 8 Malang
HP          : 082134476161
Email     : risca.fa@ub.ac.id

MATA KULIAH

  • Pengantar Bisnis
  • Sistem Informasi Manajemen
  • Bisnis Internasional
  • Retailing
  • Introduction To Management
  • Statistika
  • Seminar Manajemen Pemasaran
  • Aplikasi Komputer Statistik
  • Perilaku Keorganisasian
  • Manajemen Perbankan
  • E-Marketing ( E-Commerce )
  • Komunikasi Bisnis
  • Perilaku Konsumen
  • Services Marketing
  • Studi Kelayakan Bisnis
  • Pengantar Ekonomi
  • E-Commerce
  • Etika Bisnis
  • Marketing Communication
  • Manajemen Teknologi Dan Inovasi
  • Lab Kewirausahaan
  • Kewirausahaan
  • Pemasaran

PENDIDIKAN :

  • S1-Manajemen,Universitas Brawijaya
  • S2-National Chiayi University, Taiwan
  • S2-Manajemen,Universitas Brawijaya

KEANGGOTAAN PROFESI :

  • Ikatan Sarjana Ekonomi Indonesia (ISEI)

PUBLIKASI

JURNAL

  • 2014, ARE YOU A LOYAL ENTREPRENEUR? A PERSPECTIVE OF SOCIAL MARKETING PARADIGMA, WORKSHOP DAN SEMINAR NASIONAL KEWIRAUSAHAAN 2014
  • 2014,ANALISIS PENGARUH KEBUDAYAAN, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN (Pada Wisatawan Museum Angkut, Kota Batu), JURNAL ILMIAH FEB
  • 2016, Role of Religion Motives and Brand Image Towards Consumer Satisfaction and Consumer Loyalty of Islamic Banking,The International Journal of Accounting and Business Society
  • 2016, Pengaruh Kompensasi dan Komitmen Organisasi terhadap Turnover Intention (Studi Pada Karyawan PT. Surya Mitra Farm Mojokerto),Jurnal Ilmiah Mahasiswa FEB
  • 2016,Pengaruh Kepercayaan, Persepsi Risiko, Persepsi Kemudahan, dan Persepsi Manfaat terhadap Sikap Pembelian Produk Fashion melalui Online Shop (Studi pada Pengguna Facebook di Indonesia)Jurnal Ilmiah Mahasiswa FEB
  • 2016,Pengaruh Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Pelanggan Karya Indah Buana Cepat Cabang Mojokerto,Jurnal Ilmiah Mahasiswa FEB
  • 2016,PENGARUH KECERDASAN INTELEKTUAL (IQ), KECERDASAN EMOSI (EQ) DAN KECERDASAN SPIRITUAL (SQ) TERHADAP EFEKTIVITAS KEPEMIMPINAN (Studi Kasus Pada PT. Telkomsel Area Jawa Bali),Jurnal Ilmiah Mahasiswa FEB
  • 2016,THE EFFECT OF BRAND AWARENESS, BRAND ASSOCIATIONS, PERCEIVED QUALITY, AND CORPORATE REPUTATION ON THE CUSTOMER SATISFACTION,Jurnal Ilmiah Mahasiswa FEB
  • 2017,E-tail Quality and Online Social Communication for The i-Generation: Impacts on Online Purchase Intention,Australian Academy of Business and Economics Review
  • 2017,REDEFINING EXPERIENCE QUALITY OF TRADITIONAL MARKET IN INDONESIA: DIMENSIONALITY,The International Seminar Of Empowering Management Practices And Sustainable Business For Micro, Small, And Medium Entreprises”
  • 2017,FORECASTING OF SATISFACTION AND REVISIT INTENTION OF INDONESIA SHOPPERS IN SHOPPING MALLS,Jurnal MIX
  • 2018, IMPROVING TRADITIONAL MARKET CUSTOMER LOYALTY (REVISIT CONSUMER BEHAVIOUR MODEL USING CONSUMER EXPERIENCE),The International Journal of Accounting and Business Society
  • 2018, The Role of Family Business and Education in Forming Actual Entrepreneurs,KnE Social Sciences
  • 2018, INDUSTRY 4.0 AND GEN Z: A REVOLUTION AND A CHALLENGE COMPANY CANNOT IGNORE TO BUILD E-LOYALTY,Proceeding The 6th Gadjah Mada International Conference on Economics and Business
  • 2019, TEENS AND THE HANG OUT LIFESTYLE WHAT DRIVES TEENS SATISFACTION AND ATTITUDINAL LOYALTY?,Journal of Indonesian Economy and Business: JIEB.
  • 2019, Knowledge Management Orientation Behaviour and Innovation: A Lesson From Indonesia Creative Economy Sector,International Journal of Sociotechnology and Knowledge Development (IJSKD)

PENELITIAN :

  • (2013), Pelatihan Penyusunan Webcommerce Bagi Pelaku Usaha Kecil Menengah Untuk Meningkatkan Kualitas Pemasaran Produk
  • (2013), Persepsi Pelaku Usaha Kecil Menengah Terhadap Penerimaan Teknologi Informasi Dalam Menciptakan Keunggulan Bersaing (Studi Kualitatif Menggunakan NVIVO)
  • (2012), The Effect of Company Feedback to Customer Complaining Behavior through Kompas Newspapers..
  • (2013), The perception of Small Medium Enterprise on Technology and Information Acceptance in Creating Competitive Advantage (Using NVIVO)
  • (2015), Role Of Religion Motives And Brand Image Toward Consumer Satisfaction And Consumer Loyalty Of Islamic Banking
  • (2015), Consumer Experiences In Fast Dining Casual Restaurant
  • (2016), The Effect of Information Quality and Self-Efficacy on Students Intention to Use Internet for Academic Purposes Impacts On Online Purchase Intention
  • (2017), Forecasting Of Satisfaction And Repurchase Intention Of Indonesia Shoppers In Shopping Malls
  • (2017), The Effect of Public Transportation Quality Toward Satisfaction (Indonesian Public Transport User)
  • (2017), Teens And Hangout Lifestyle: What Drives Teens Satisfaction And Loyalty?
  • (2017), Prior Family Business Exposure, Theory Of Planned Behavior and Entrepreneurship Intention as Predictor to Actual Behavior: Two Approaches In Entrepreneurship Education
  • (2017), Redefining Experience Quality of Traditional Market in Indonesia: Dimensionality
  • (2017), Improving Traditional Market Customer Loyalty (Revisit Consumer Behavior Model Using Consumer Experience)
  • (2017), E-Tail Quality And Online Social Communication For The IGeneration: Impacts On Online Purchase Intention
  • (2017),Analisis Pengaruh Public Transportasi Quality Terhadap Kepuasan PenggunaTransportasi Umum Darat di Indonesia
  • (2017),Model Peningkatan Loyalitas Konsumen Pasar Tradisional Berbasis Pengalaman Pelanggan
  • (2018), Assessing Tourists Satisfaction and Revisit Intention At Cultural Heritage Shopping Street in Malioboro, Yogyakarta
  • (2018), The Role of Family Business and Education in Forming Actual Entrepreneur
  • (2018), Knowledge Management Orientation Behavior and Innovation: A Lesson from Indonesia Creative Economy Sector
  • (2018), Industry 4.0 and Gen Z: A Revolution and A Challenge Company Cannot Ignore To Build E-Loyalty
  • (2018),Pengaruh Prior Family Business Exposure dan Intensi Bewirausaha dengan Menggunakan pedekatan Theory Planned Behavior Sebagai predoksi Perilaku Berwirausaha
  • (2019)Customer Satisfaction dan Repurchase Intention yang demediasi oleh Customer Trust pada Traveloko sebagai Indonesia Travel Agent Unicorn
  • (2019),  Understanding Virtual Communities In The Social Media Era: A Key Driver for Building A Successful Brand
  • (2019),  Analyzing The Influence Of E-Service Quality, Perceived Value and Mediation Variable in The Relationship Between Customer Satisfaction and Customer Repurchase Intention Study on Traveloka Users in Indonesia